Chery is not hanging about in the UK. It only launched its own brand here recently, yet the range is already growing quickly, and now there is another model on the way in the shape of the new Tiggo 4. At first glance, this looks like a very important car for the brand, because it goes straight after one of the biggest pressure points for British buyers right now: getting a stylish, practical SUV without spending a fortune.
What immediately grabs attention is the price. The new Chery Tiggo 4 starts from £19,995, which gives it a very strong opening line in a market where even small SUVs can now feel surprisingly expensive. That alone will get people talking, but this car looks interesting for more than just the number on the windscreen.
The Tiggo 4 is Chery’s first UK model to use the brand’s full-hybrid powertrain. That means no plugging in, no relying on public chargers, and no major change to your daily routine. It is designed to offer a more straightforward route into electrified driving for people who still want the familiarity of a petrol engine but would like better efficiency and lower running costs around town and on everyday trips.
Under the bonnet is a 1.5-litre petrol engine working with a compact hybrid battery system, with total power quoted at 204PS. For a small SUV at this price, that is a pretty eye-catching figure. On paper at least, this should mean the Tiggo 4 has enough punch to feel lively in normal driving, rather than simply being another budget-focused crossover that asks you to compromise.
That is what makes this launch feel significant. Chery is not just trying to offer the cheapest thing it can. It seems to be aiming for that sweet spot where price, performance, technology and peace of mind all meet in the middle. For a lot of buyers, that is exactly where the real battle is being fought.
In terms of design, the Tiggo 4 looks very much like a modern member of the Chery family. It has the upright SUV stance people love, a bold front end, sharp lighting details and enough visual presence to avoid looking like a cut-price afterthought. It has the sort of styling that should appeal to drivers who want something contemporary and smart, but not overly fussy.
It also feels like the right kind of car for the way many people actually use their vehicles. This is the sort of compact SUV that needs to cope with commuting, school runs, shopping trips, a weekend away and the general messiness of everyday life. If Chery has got the packaging right, that could be a major part of the Tiggo 4’s appeal.
There is also reassurance in the ownership proposition. Chery is backing the Tiggo 4 with a seven-year or 100,000-mile warranty, plus an eight-year or 100,000-mile battery warranty. For buyers who may still be getting to know the brand, that matters. It gives the impression of a company that knows trust still has to be earned, and is willing to put some substance behind the sales pitch.
More broadly, the Tiggo 4 feels like another sign that Chery is serious about building real momentum in the UK. We have already seen the brand expand its line-up quickly, and this latest arrival looks like it could become one of its most accessible and potentially most relevant models yet. Not everyone wants a big SUV. Not everyone wants a plug-in hybrid. Not everyone wants to spend more than £20,000. This looks like a car designed with those people firmly in mind.
My early take is that the Tiggo 4 could be one of those cars that quietly becomes a bigger deal than many expect. It is entering a crowded part of the market, but it is doing so with a clear message. Keep the price sensible, give people hybrid efficiency without complication, wrap it in a modern SUV body, and offer enough reassurance to tempt cautious buyers. That sounds like a smart formula to me.
There is still more to learn about the full UK specification, but as a first impression, this looks like a very promising addition to the Chery range. If the driving experience holds up and the interior quality feels competitive, the Tiggo 4 could end up being a genuine value standout.
For UK buyers watching their budgets but still wanting something fresh, useful and electrified, this is definitely one to keep an eye on.









